In most businesses, particularly in aged care, being a service based sector, relationships are everything. Nothing is as powerful to us as a referral – a referral from a well-respected consultancy or individual carries with it a level of credibility that no marketing campaign can replicate. While we are changing the face of aged care, one leader at a time across NSW, VIC, TAS and QLD. Referrals are a stamp of approval, a testament to the quality of service provided, and, most importantly, a sign of trust.
Over 50% of our business is repeat. That is our clients come back for another round of an exceptional recruitment experience, where guaranteed, we provide A grade candidates. Every time.
20% of our business is from referrals.
We therefore know that at its core, business is about trust. Without trust, relationships falter, deals fall apart, and reputations crumble. This is why trusted referrals are not just an advantage but the backbone of sustainable business growth. A referral is built on trust – trust that the company being recommended will deliver on its promises. When top industry consultancies, respected leaders, or well-established professionals refer our services to their clients or colleagues, they do so knowing that their reputation is also on the line. It’s a profound endorsement, and for our business, it’s how we’ve grown to where we are today.
The Power of Referrals: Credibility from the Start
Referrals carry significant weight because they come from someone whose opinion is valued. This pre-existing relationship means that the referred business starts with an inherent advantage: trust has already been established. When someone is referred, there is less skepticism, less need for convincing, and far more confidence that the business will deliver what it promises.
For our company, because we’ve checked our data over the past 12 months and know 20% of all our job placements come through referrals. This isn’t just a random statistic – it’s a reflection of the trust we’ve built over the years. These referrals often come from highly respected consultancies that are leaders in their fields. When a major consultancy refers a business like ours to its clients, it’s a clear sign that they trust us to maintain the same high standards they hold themselves to.
This referral network is one of the most significant drivers of growth. It means that by the time a potential client reaches us, they already trust our ability to deliver, thanks to the reputation and credibility of the person or organisation referring to them.
Why Referred Clients Are High-Quality Clients
One of the key reasons why referrals are so valuable is that referred clients often turn out to be high-quality clients. When clients come through referrals, they are typically better informed about what they need and what to expect. This is because the referrer has likely given them a good sense of what we can offer and how we work.
Moreover, these clients often share similar values, expectations, and business philosophies to us. There’s already alignment between us and them, which leads to smoother communication, faster onboarding, and overall more productive relationships. These clients have become long-term partners.
In fact, 52% of our business comes from repeat clients. This demonstrates that the relationships we build with referred clients lead to ongoing work and deeper partnerships. Once a client experiences the level of service and care we provide, they often return for future projects, which is the ultimate measure of success for any business.
Ensuring Exceptional Service for Every Referral
When a client is referred to us, we don’t take that trust lightly. We understand that someone has vouched for us, and we work diligently to ensure we live up to the expectations set by the referral. Providing exceptional service to referred clients isn’t just good business practice – it’s essential to maintaining and growing a referral network.
Our approach is simple but effective: treat every referral as a top priority. We know that each referral is an opportunity to prove ourselves not only to the new client but also to the referrer who put their trust in us. From the initial contact to project completion, we make sure that the client feels valued, supported, and confident in our ability to deliver.
This commitment to service is why we continue to receive referrals from industry leaders. It’s not just about doing our job; it’s about exceeding expectations and ensuring that every client has a positive experience from the way we execute our recruitment assignment, from start to finish. Our referral network thrives because we consistently deliver on our promises.
Our Referrals Reflect Aged Care Industry Credibility
One of the most significant benefits of a referral-driven business model that I have realised for the past few years, is that it reflects our credibility within the aged care industry. Our brand equity has been built from the foundations of the relationships we have and continue to foster.
When respected consultancies or industry leaders Australia-wide refer us business, they are signaling to their clients that the referred business has earned their trust and respect. This is especially important in industries where reputation is everything, such as recruitment.
Often candidates we place in jobs return to us in a different guise, becoming clients. We love this too!
For us, receiving referrals from well – known consultancies is one of the highest honors we can receive. These organisations have worked hard to build their reputations, and when they refer us to their clients, it’s a reflection of our shared commitment to excellence. It’s also a testament to the relationships we’ve cultivated over the years – relationships based on mutual trust, respect, and a shared dedication to delivering results.
Growing Through Trusted Networks
While there are many ways to grow a business, few are as effective or sustainable as growth through trusted networks. When clients come to you through a referral, they come with a built-in level of trust and confidence. This trust not only makes the onboarding process smoother but also leads to better client relationships and long-term success.
For companies looking to grow through referrals, the key is to focus on building strong relationships with both clients and partners. Exceptional service, open communication, fun and being funny during the recruitment process, and a commitment to exceeding expectations are essential. When you consistently deliver value, clients will naturally refer others to you, and your business will grow organically.
Why Referrals Mean Alot To Us In The Recruitment World
Referrals are not just a nice-to-have; they are the backbone of our growth, and built reputation for our recruitment services. These trusted referrals represent our credibility, consistency and proven results.
For our business, 20% of all jobs come through referrals, and 52% of our business is from repeat clients. These numbers are more than just statistics – they represent the trust we’ve earned and the relationships we’ve built over the years. As we continue to grow, we remain committed to providing exceptional recruitment service to every referred client, ensuring that the cycle of trust and referrals continues to drive our success.
If you’re curious to know what an exceptional recruitment experience looks and feels like – be it in Finance, Operations, HR or Procurement and Hospitality, reach out.